Modern Economics & Management Forum

With the rapid growth of e-commerce, it not only stimulates economic development but also gives rise to a multitude of public morality and social welfare issues. This paper delves into the core concerns surrounding e-commerce, including intellectual property protection, fraudulent advertising and practices, unscrupulous competition, user privacy violations, inadequate consumer protection, tax evasion, job opportunities, and environmental sustainability. It proposes respective remedies to address these issues, aiming to serve as a valuable reference for policymakers, business operators, and consumers alike in fostering the healthy development of e-commerce.