Modern Economics & Management Forum

This study investigates the impact of Artificial Intelligence (AI) on carbon emission management within enterprises, emphasizing its crucial role in fostering sustainable development and enhancing environmental and brand images. As consumer demand for sustainability grows and investor focus on ESG performance intensifies, companies are increasingly adopting AI to manage carbon emissions effectively. The research highlights AI's capabilities in data analysis, pattern recognition, and predictive optimization, which are pivotal in monitoring, managing, and reducing carbon emissions. The application of AI extends to various sectors, including intelligent transportation systems, smart city initiatives, and power system decision-making, leading to significant reductions in carbon footprints. The study also discusses how AI-driven carbon management strategies not only improve operational efficiency but also bolster a company's environmental credentials, leading to increased consumer trust and brand loyalty. This, in turn, translates into a competitive edge in the marketplace. The research concludes with policy recommendations aimed at encouraging the wider adoption of AI in carbon emission management, thereby supporting enterprises in achieving long-term sustainability goals and strengthening their market position.