Analysis of Market Segmentation and Target Market Positioning Strategy Based on Big Data
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i2.1987
Abstract
With the rapid development of information technology and the arrival of the big data era, market competition is becoming increasingly fierce. In this context, businesses need to have a more accurate understanding of consumer needs and behaviors in order to formulate effective marketing strategies. Market segmentation and target market positioning have become key to achieving personalized marketing for enterprises. This article aims to analyze the strategies of market segmentation and target market positioning based on big data, and explore how to use big data technology to identify and meet the needs of different consumer groups, thereby enhancing market competitiveness.
Keywords
big data, market segmentation, target market positioning
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[3]Wen, Z. (2024). Market Research and Strategy Development Analysis for Seed Companies. Molecular Plant Breeding, 318-322.
[4]Li, Y. (2023). Changes in Market Research Analysis and Marketing Strategies under the Background of Big Data. Journal of Harbin Institute, 44(4), 56-58.
[5]Lu, Z. (2022). Research on the Economic Analysis Model of Data Elements Three-Level Market. Big Data, 8(4), 9.
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