Modern Economics & Management Forum

Promoting the deep integration of cultural and creative industries with the tourism industry is an inevitable requirement for China's economic restructuring and for meeting the value-added demand of tourism consumption. The integration of cultural and creative industries and tourism industry has become a motive power of economic growth, and the needs of tourists are also changing. There is a need to accelerate the rapid integration of cultural and creative industries and tourism industries, focus on innovative integration, and pay attention to the cultural connotations of landscape development, forming a comprehensive innovation system with multiple levels and perspectives to provide new impetus for development. Therefore, integrating the tourism industry with the cultural and creative industries can stimulate public interest in tourism and promote the common development of the cultural and creative industries.