Research on the Brand Construction of Geographical Indication Agricultural Products in Hainan under the Background of Rural Revitalization

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i2.1983

Jiong He

Hainan Vocational University of Science and Technology, Haikou 570100, Hainan, China

Abstract

At present, the rural revitalization strategy is being promoted, and Hainan geographical indication agricultural products have gradually attracted attention because of their unique flavor and high quality. However, these products face problems such as low brand awareness, insufficient quality standardization and single marketing means. In order to understand these challenges and seize the opportunities, this paper aims to analyze the current situation of Hainan geographical indication agricultural products and explore its brand building strategies to promote the expansion of domestic and foreign markets and support rural revitalization and sustainable development.

Keywords

rural revitalization, Hainan, agricultural products brand

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References

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