Research on the Development Path of Jilin Province's Ice and Snow Cultural Tourism Industry from the Perspective of Cultural IP
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i2.1976
Abstract
This study focuses on the development of the ice and snow cultural tourism industry in Jilin Province from the perspective of "Cultural IP". By exploring the integration of Jilin's unique ice and snow culture with tourism resources, the research proposes the creation of regionally distinctive ice and snow cultural IPs and promotes the deep integration of ice and snow culture with the tourism industry. The study indicates that by developing elements of ice and snow culture and innovating tourism projects, the cultural content of tourism products can be enriched, and their added value increased. Simultaneously, it can drive the synergistic development of related industries, create positive interactions along the industrial chain, and enhance the attractiveness and competitiveness of Jilin Province's ice and snow tourism.
Keywords
cultural IP, ice and snow cultural tourism industry, Jilin Province
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[3] Yao Yang, Xiong Xiaoyi. Research on the Sustainable Development Path of Hebei Province's Ice and Snow Cultural Tourism Industry under the Background of the Winter Olympics. Western Leather. 2021, 43(08).
[4] Yang Guang, Wei Xiaofeng, Wang Rui, Chen Meng. Innovation, Integration, and Development of Heilongjiang Province's Ice and Snow Cultural Tourism Industry. Ice and Snow Sports. 2022, 44(06).
[5] Heilongjiang Province Department of Culture and Tourism. Full Effort to Create Distinctive Ice and Snow Cultural Tourism Products. Struggle. 2022(02).
[6] Craik J. The culture of tourism[J]. The Cultures: Transformations of Travel andTheory, 1997
[7] Reinhard Bachleitne, Andreas H Zins.Cultural Tourism in RuralCommunities[J]. Journal of Business Research, 1999.
[8] RICHARDS G. The Development of Cultural Tourism in Europe[M]. Spain: EstudiosTurísticos, 2001.
[9] Csapo J. The role and importance of cultural tourism in modern tourism industry[J]. Strategies for Tourism Industry-micro and Macro Perspectives, 2012.
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