Research on the Development Path of Jilin Province's Ice and Snow Cultural Tourism Industry from the Perspective of Cultural IP

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i2.1976

Li Yan

Cheongju University, Department of Film and Media Content, Cheongju 360-764, Korea

Abstract

This study focuses on the development of the ice and snow cultural tourism industry in Jilin Province from the perspective of "Cultural IP". By exploring the integration of Jilin's unique ice and snow culture with tourism resources, the research proposes the creation of regionally distinctive ice and snow cultural IPs and promotes the deep integration of ice and snow culture with the tourism industry. The study indicates that by developing elements of ice and snow culture and innovating tourism projects, the cultural content of tourism products can be enriched, and their added value increased. Simultaneously, it can drive the synergistic development of related industries, create positive interactions along the industrial chain, and enhance the attractiveness and competitiveness of Jilin Province's ice and snow tourism.

Keywords

cultural IP, ice and snow cultural tourism industry, Jilin Province

References

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