Bridging Differences: Leveraging Generative AI Applications to Enhance Cultural Adaptability and Market Responsiveness in Southeast Asian Cross-border E-commerce
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i2.1972
Abstract
The Internet's growing influence and the shift to online shopping in Southeast Asia propel digital market expansion. Cross-border e-commerce(CBEC) in the region faces unique challenges due to cultural diversity impacting consumer behavior. To address this, leveraging generative AI becomes crucial. Generative AI enables personalized and localized content, catering to diverse cultural backgrounds. This enhances engagement and brand loyalty by tailoring marketing materials, product recommendations, and customer support. The technology facilitates real-time market analysis, fostering closer customer relationships and predicting trends. Integrating generative AI equips companies to navigate Southeast Asia's complexities, ensuring a culturally sensitive approach for CBEC success.
Keywords
generative AI, cross-border e-commerce, southeast Asia, cultural adaptability, market responsiveness
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