Investigation on Brand Satisfaction of Huoshan Huangya Based on Principal Component Analysis — A Case Study of Anhui Province

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v5i2.1964

Qingyuan Peng, Yuanyi Chen, Yuxi Wang, Haoran Zhang

Anhui University of Finance and Economics, Bengbu 233000, Anhui, China

Abstract

This paper attempts to use SPSS software to carry out empirical research on the satisfaction of Huoshan Huangya tea products in Anhui Province. Through questionnaire survey, consumers' evaluation of Huoshan Huangya tea is collected. Reliability analysis is used to prove the reliability of the article and the significance of the data. Then principal component statistical analysis is used to explore the main factors affecting consumer satisfaction. The advantages and disadvantages in the production and sales process of Huoshan Huangya are discussed. It provides reference and suggestions for tea production enterprises and related departments.

Keywords

Huoshan Huangya, satisfaction degree, principal component analysis

References

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