Modern Economics & Management Forum

With the social development of our country, great changes have taken place in the economic situation. Especially in the context of the current digital economy, the traditional industries have gradually been replaced by the digital industry. The prospects for the development of the field of e-commerce is also a great prospect. In the market economy environment, e-commerce is one of the important business models, which has a great impact on the consumer market and consumption habits. This paper fully analyzes the impact of digital economy on the development of rural e-commerce, and discusses the effective strategies for the development of rural e-commerce in the era of digital economy, in order to provide new ideas for the development of rural e-commerce.