Modern Economics & Management Forum

This thesis analyzes the Cathay Pacific Airways incident in depth, and reveals the important role of public opinion monitoring in corporate crisis management in the new media era through a detailed analysis of the background of the incident, the mechanism of public opinion monitoring, and the response of the enterprise, with a view to providing theoretical guidance and inspiration for the practice of public opinion monitoring in the future through an in-depth analysis of the case. Through the revelation and reflection of the incident, the thesis emphasizes the positive impact of public opinion monitoring on corporate information transparency, public relations team building and staff training. The Cathay Pacific incident provides valuable experience for enterprises, emphasizing the importance of strengthening interaction with the public, responding quickly, and building a professional team in crisis management. In the era of new media, the power of public opinion monitoring cannot be ignored. Enterprises need to treat the public opinion environment with prudence and continuously improve their crisis management level in order to ensure sound public relations and sustainable development of the enterprise.