Modern Economics & Management Forum

Corporate social responsibility (CSR) has a positive influence on innovation and plays a crucial role in achieving sustainable development and enhancing corporate competitiveness. This paper outlines the importance of both CSR and corporate innovation, emphasizing the key role of innovation in competitiveness and long-term development. It explores how CSR can be utilized to promote corporate innovation. Enterprises can harness the influence of social responsibility to stimulate research and development investments, attract innovative talents, achieve better cultural innovation at the technological and strategic levels, create an atmosphere conducive to corporate cultural innovation, and shape a positive corporate brand image.