Modern Economics & Management Forum

This essay delves into the data analysis needs of Can Coll, a charming rural hotel nestled in the picturesque Catalan countryside. Through a combined approach of literature research and case study, it assesses the viability of launching a big data project and proposes a tailored data analysis strategy. By leveraging guest survey data and sentiment analysis, Can Coll can unlock valuable insights to personalize guest experiences, optimize resource allocation, and drive targeted marketing campaigns. The essay uses literature research and case study method for analysis and outlines key goals such as establishing a guest loyalty program, alongside recommended activities including personalized service recommendations and proactive issue resolution. This approach holds the potential to boost Can Coll's competitive edge and ensure its long-term success in a rapidly evolving landscape. Ultimately, this analysis demonstrates how embracing data-driven strategies can unlock significant growth potential for Can Coll, transforming it into a thriving rural destination.