Research on Internationalization Strategy and Cross Cultural Management of Online Education Enterprises in Chinese Mainland
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v4i6.1524
Abstract
This article aims to explore the challenges and opportunities of Chinese mainland online education companies in internationalization strategy and cross-cultural management. Through literature review and case analysis, this article reveals the challenges faced by online education companies in internationalization process in terms of cross-cultural differences, market environment, technological development, etc., and puts forward corresponding strategies and cross-cultural management suggestions. The research results show that online education companies need to formulate targeted internationalization strategies, strengthen cross-cultural communication and cooperation, in order to adapt to the changing market environment and technological development.
Keywords
online education, internationalization strategy, cross-cultural management
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[] Wu Jiarui, Liu Bin (2023). The dilemma and optimization path of online education governance from the perspective of educational ecology. China Medical Education Technology (03), 283-287. DOI: 10.13566/j.cnki.cmet.cn61-1317/g4.202303007.
[] Liuyunguo, luxiaotong, litingting, Gao Haiyan (2023). Research on the impact of online education business model on enterprise value creation ability — Based on the case of Gao Tu (who to learn from). Accounting communication (10), 3-10. DOI: 10.16144/j.cnki.issn1002-8072.2023.10.013.
[] Fan Wenjing (2022) Master's thesis on the profit model of online education enterprise M Company from the perspective of value chain, Shandong University of Finance and Economics. Available from: https://link.cnki.net/doi/10.27274/d.cnki.gsdjc.2022.000825. DOI: 10.27274/d.cnki.gsdjc.2022.000825.
[] Xia'apiao (2022). Master's thesis on the impact of value co creation and interactive behavior on customer relationships in online education, Hebei University of Technology. Available from: https://link.cnki.net/doi/10.27104/d.cnki.ghbjy.2022.000309. DOI: 10.27104/d.cnki.ghbjy.2022.000309.
[] Chen Dan (2022) Master's thesis on brand communication research on "fluent English speaking" from the perspective of integrated marketing communication, Yunnan University of Finance and Economics. Available from: https://link.cnki.net/doi/10.27455/d.cnki.gycmc.2022.000339. DOI: 10.27455/d.cnki.gycmc.2022.000339.
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