Analysis of the Impact of Strategic Charitable Giving on the Business Performance of Chinese-listed Companies
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v3i6.1078
Abstract
Chinese publicly traded firms have a social duty, and many actively contribute to society through strategic philanthropic gifts, enhancing their visibility and competitiveness and enabling them to achieve their commercial objectives more effectively. The author analyzes the impact of strategic philanthropic donations of listed companies on business performance, explains the relative relationship between charitable contributions and business performance, and offers insights on balancing the two to provide implications for the long-term implementation of strategic philanthropic donations of listed companies.
Keywords
Chinese listed companies, strategic philanthropic giving; business performance
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[3] He Mi. Research on the Impact of Charitable Giving on Corporate Performance[J]. Journal of Economic Research, 2020:19-19.
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[5] Guo Guoqing, Chen Fengchao, Gu Leilei. The Relationship between Charitable Giving, Brand Equity and Corporate Performance — Data from Chinese Listed Companies[J]. China Science and Technology Forum,2018:100-106,116.
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