Nudge and Improvement of Quality in Public Service: Process and Enlightenment
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v1i2.173
Abstract
The improvement of quality in public service is an inevitable requirement during the development of public service practices. Public satisfaction is an important criterion to measure the quality of public service. The value rationality of public behavior is a significant factor that affects public satisfaction and governments’ credibility. In recent years, "nudge" theory in behavioral economics has received wide attention and application.
Keywords
nudge, quality of public service, behavior
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[3] Richard Taylor, Cass Sunstein. Nudge: how to make the best decisions about health, wealth and happiness. Beijing: Citic Press. 2015.
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[7] Frank Mols, S.Alexander Haslam, Jolanda Jetten, Niklas K. Steffens. Why a Nudge Is Not Enough: A Social Identity Critique of Governance by Stealth. European Journal of Political Research. 2015; (54): 81-98.
[8] Mark Whitehead, Rhys Jones, Jessica Pykett. Nudge:The Real Ethical Debate? Rethinking the Ethics of Nudging.The Psychological State. 2014; (10): 469-479.
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