Journal of Higher Education Research

Applied English writing is the core module of English teaching in higher vocational colleges, which is directly related to students' workplace communication ability and employment competitiveness. Based on the teaching practice in higher vocational colleges, this paper analyzes the core of logical construction and expression norms of applied English writing. In view of the problems existing in students' writing, such as logical confusion, blunt expression and irregular format, this paper puts forward practical skills from three dimensions: logical framework construction, language expression optimization and scene adaptation training. The research shows that strengthening the logic design of “purpose-oriented”, standardizing the expression principle of “conciseness and accuracy” and paying attention to the practical training of “professional scenes” can effectively improve the practical English writing ability of higher vocational students and lay a solid foundation for workplace communication.