Why Group Broadcasting is So Addictive: The Reality Symptoms, Potential Risks, and Coping Strategies for Youth Value Formation under the "All-People Broadcaster" Phenomenon
Journal: Journal of Higher Education Research DOI: 10.32629/jher.v7i1.4884
Abstract
With the iteration of internet technology and the expansion of live-streaming platform economies, group broadcasting, characterized by collaborative performances and audience tipping interactions, has rapidly emerged, driving the wave of "all-people broadcasters" sweeping through the youth group. Group broadcasting, with its professional division of labor and high interactivity, has become an important arena for youth communication and value formation. However, behind this "addictive" participation lies a range of risks, including an entertainment-centric approach to live-stream content, a symbol-consumption focus on money, information echo chambers, and the erosion of online behavioral morality. Therefore, it is necessary to integrate the efforts of government regulation, platform responsibility, and social supervision to promote the healthy development of youth groups.
Keywords
youth values; network ideology; group broadcasting; all-people broadcasters
Full Text
PDF - Viewed/Downloaded: 0 TimesReferences
[1] Terranova, T. Free Labor: Producing Culture for the Digital Economy. Social Text, 2000, (2): 33-58.
[2] Postman, N. Amusing Ourselves to Death. Translated by Zhang Yan. Beijing: CITIC Press, 2015.
[3] Fu, A. L., & Zhang, S. M. "The Hidden Concerns and Guidance of Mainstream Youth Cultural Value Identification under the View of Pan-Entertainment. Studies in Ideological Education, 2025, (05): 69-77.
[4] Liu, J. Gramsci's Theory of Cultural Hegemony and Its Contemporary Value. Beijing: Social Sciences Academic Press, 2019.
[5] Hong, W. J., & Chen, C. M. Research on the Realistic Dilemmas and Solutions for College Students' Employment. China Higher Education, 2024, (19): 60-64.
[6] Ma, L. T., & Zhu, L. L. From 'Powered by Love' to 'Determined to Leave': Self-Technology Practices in Fan Culture During the 'Fandom' Era. Shanghai Journalism Review, 2025, (05): 42-54.
[7] Yang, Y. Research on the Discourse Power of Ideological Work in Universities in the Era of Converged Media. Journal of Jiangsu University of Technology, 2023, 29(05): 110-114.
[8] Li, Y. Exploration of Ideological Work in Universities in the New Era. The Party Building and Ideological Education in Schools, 2023, (12): 51-54.
[9] Sonia Livingstone, Yang, R. J., & Xie, Z. J. Audiences in the Data Era: Key Issues in Media Research. Journal of International Social Sciences, 2023, (09): 41-51.
[10] Collins, R. Interaction Ritual Chains. Translated by Lin, J. R., Wang, P., & Song, L. J. Beijing: The Commercial Press, 2009: 32.
[2] Postman, N. Amusing Ourselves to Death. Translated by Zhang Yan. Beijing: CITIC Press, 2015.
[3] Fu, A. L., & Zhang, S. M. "The Hidden Concerns and Guidance of Mainstream Youth Cultural Value Identification under the View of Pan-Entertainment. Studies in Ideological Education, 2025, (05): 69-77.
[4] Liu, J. Gramsci's Theory of Cultural Hegemony and Its Contemporary Value. Beijing: Social Sciences Academic Press, 2019.
[5] Hong, W. J., & Chen, C. M. Research on the Realistic Dilemmas and Solutions for College Students' Employment. China Higher Education, 2024, (19): 60-64.
[6] Ma, L. T., & Zhu, L. L. From 'Powered by Love' to 'Determined to Leave': Self-Technology Practices in Fan Culture During the 'Fandom' Era. Shanghai Journalism Review, 2025, (05): 42-54.
[7] Yang, Y. Research on the Discourse Power of Ideological Work in Universities in the Era of Converged Media. Journal of Jiangsu University of Technology, 2023, 29(05): 110-114.
[8] Li, Y. Exploration of Ideological Work in Universities in the New Era. The Party Building and Ideological Education in Schools, 2023, (12): 51-54.
[9] Sonia Livingstone, Yang, R. J., & Xie, Z. J. Audiences in the Data Era: Key Issues in Media Research. Journal of International Social Sciences, 2023, (09): 41-51.
[10] Collins, R. Interaction Ritual Chains. Translated by Lin, J. R., Wang, P., & Song, L. J. Beijing: The Commercial Press, 2009: 32.
Copyright © 2026 Wanying Xu, Qi Yang
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License