An Exploratory Analysis of the Optimal Approaches to Integrated Media Construction in Higher Education Institutions
Journal: Journal of Higher Education Research DOI: 10.32629/jher.v6i1.3651
Abstract
With the rapid development of information technology, the construction of integrated media has gradually become a vital channel for news publicity, public opinion guidance, ideological and political education, and academic dissemination in higher education institutions. This paper explores the significance of developing integrated media within universities, analyzes the current status and challenges of such initiatives, and proposes construction pathways centered on enhancing top-level design, digital intelligence empowerment, content innovation, departmental collaboration, and building a professional team. The paper offers both theoretical guidance and practical recommendations aimed at fostering campus cultural innovation, deepening ideological work, and broadly disseminating academic achievements, thereby enhancing the social influence of higher education institutions.
Keywords
Integrated media; Digital intelligence empowerment; Communication; Generation Z
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[2]Yin Long Chang, Zhao Wei Li, Xiao Feng Xie, Juan Juan Li, Yan She.(2023).Practice and Exploration of Integrated Media Center Construction in Universities.Journal of News Research,(Vol.14 No.18),62-65.
[3]Ming He,Xue Fei Zhou,Ting Yu Ren,Shu Wen Yu,De Cheng Wang.(2024).An Investigation of the Current Status of Integrated Media Center Construction in Universities.Cover and Edit News,(03),21-23.
[4]Song Tao Ni,Tao Yang.(2022).The Current Status, Challenges, and Development Directions of Integrated Media Center Construction in Universities.Media,(23),30-33.
[5]Zi Yi Ling.(2023).Exploring the Challenges in the Construction of Integrated Media Centers in Universities and Optimization Pathways.Journal of News Research,(Vol.14 No.22),49-51.
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