Journal of Higher Education Research

The employment issue of university students has always been a matter of great social concern. In the new era, university students face a complex and ever-changing job market. Only by enhancing their core competitiveness in employment can they stand out in the fiercely competitive job market. Based on an analysis of the connotations of college students core competitiveness in employment, this article identifies issues such as outdated career selection concepts, vague career planning, and insufficient professional competence during the process of improving core competitiveness. It proposes suggestions including establishing the concept of "employment-oriented ideological and political education," conducting specialized career planning education, optimizing talent cultivation models, and building a multi-party collaborative talent nurturing mechanism.