Journal of Higher Education Research

In the era of intelligent media, intelligent media technology, under the coercion of capital, has led to the "sensory carnival" and "absence of rationality" among young people. The spread of Western cultural hegemony through intelligent media has triggered a crisis of mainstream value identification among young college students and threatened ideological security. In the era of intelligent media, it is particularly necessary to carry out ideological and political education for college students around the aesthetic dimension, correct the alienation of sensibility and rationality brought about by sensory aesthetics, restore the transcendent attributes and value connotations of aesthetics with the truthfulness of ideological and political education, reshape the spiritual home of college students, correct the deviation of college students' values, and strengthen the identification of mainstream values.