Journal of Higher Education Research

With the development of Internet technology, the importance of news in the new media era has gradually become prominent, and the way of news transmission has also undergone great changes in a more diversified and rapid manner. With the advent of the new media era, the dissemination of information has become more and more diversified, which can no longer be met by people's requirements on the dissemination and acquisition of information. Traditional news media have begun to be gradually transformed to the direction of diversification. In the new era, how to use digital technology to realize their own advantages and development trend to improve their own competitiveness have been an important issue to be concerned. Based on the current situation of the development of new media, this paper studies the changes of the news communication environment in the new era, analyzes the existing problems and puts forward corresponding countermeasures and suggestions combined with the current situation of the news industry in China.