Journal: Economics DOI: 10.32629/ej.v9i7.3588
Abstract
素质教育背景下研学旅行广受重视,其价值感知、风险感知显著影响学生出游意愿。 本文梳理相关理论,构建含四类价值、四类风险共八大维度的评价指标,通过问卷调 研学生群体并开展实证分析。结果显示：价值感知正向促进研学意愿,风险感知负向 抑制研学意愿。据此提出优化对策,通过提升价值感知、降低风险感知助推文旅与教 育产业融合发展。
Keywords
研学旅行；价值感知；风险感知；旅游意愿
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