多元化战略对企业财务风险的影响研究——以海尔智家为例
Journal: Economics DOI: 10.32629/ej.v9i1.3311
Abstract
在市场经济持续发展的背景下,企业面临复杂的经济环境与激烈的市场竞争,多元化战略成为众多企业突破发展瓶颈、满足市场多样化需求的重要选择。部分企业存在盲目跟风问题,忽视核心主业与财务战略协同,最终陷入资金短缺、财务危机的困境。因此,如何有效管控财务风险、摆脱财务管理困境,成为企业亟待解决的关键问题。本文以海尔智家为研究对象,梳理国内外相关研究成果,基于多元化战略与财务风险管理的基本理论,剖析二者的内涵、关联及特征,识别海尔智家多元化战略实施中的财务风险与成因,为存在类似困境的企业提供针对性改进建议。
Keywords
多元化战略；财务风险；财务管理
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