数智化转型背景下高端酒店多业态协同运营体系构建研究
Journal: Digital Economy and Information Technology Application Research DOI: 10.32629/deitar.v3i2.20423
Abstract
伴随数字经济与实体产业的深度解构,高端酒店业的竞争范式已由单一维度的客房产 品竞争演进为基于平台生态的协同竞争。本文旨在剖析数智化转型如何作为内生驱 动力,诱导高端酒店与康养、文创、研学等休闲业态实现结构性整合。通过对数智化 技术在资源集成、流程重塑及价值共创中底层逻辑的剖析,构建了一套涵盖“数据中 台、柔性组织、精准营销”的多业态协同运营体系。实证研究显示,数智化驱动的协 同运营可使非客房收入占比显著提升。研究结论为高端酒店在存量博弈时代获取溢 价提供了系统的理论框架与路径参考。
Keywords
数智化转型；高端酒店；休闲产业；多业态协同；价值共创
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