Innovative Strategies and Approaches for the Living Transmission of Intangible Cultural Heritage Based on Digital Media Art
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v7i2.5128
Abstract
As a living repository of the genetic code of China’s outstanding traditional culture, the core value of intangible cultural heritage lies in the transmission of inherited skills and the expression of humanity as it exists today. However, due to the impact of modern lifestyles, most intangible cultural heritage projects face widespread challenges, including a limited audience, weak dissemination capabilities, and unsustainable transmission. This article focuses on the interactive role, innovation, and comprehensive benefits of digital media art in cultural exchange. It explores how digital media art can serve as a vehicle to overcome the core challenge of “intangible communication” by addressing both resource and talent development systems.
Keywords
digital media art; dynamic dissemination of ICH; innovation strategies; implementation strategies
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[2] Xie Wenjing. The Application of Digital Media Art in the Inheritance and Development of Intangible Cultural Heritage Embroidery [J]. West Leather, 2025, 47 (21): 132-134.
[3] Wang Jing, Wang Lei. Research on the Integration of Ideological and Political Education in the Digital Inheritance of Intangible Cultural Heritage and Digital Media Art Major Courses [J]. Henan Education, 2025, (10): 92-93.
[4] Mu Zhou Tong, Zhang Jianchun. Design Research on the Inheritance and Promotion of Intangible Cultural Heritage in the Digital Age [J]. Shoes Technology and Design, 2025, 5 (18): 117-119.
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