Study on the Design of Intangible Cultural Heritage VR Experience and Immersive Communication Strategy Based on Flow Theory
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v7i2.5127
Abstract
In the context of cultural digitalization, VR has become a key approach for communicating traditional culture. This study adopts flow theory to analyze how task design, multi-sensory integration, narrative structures, and skill-challenge balance jointly shape immersive user experiences. Four cases — paper-cutting, Dunhuang murals, shadow puppetry, and Peking Opera — are examined to explore practical applications. Based on comparative analysis, the study proposes a flow-oriented VR design framework, including clear goal setting, sensory integration, narrative-driven interaction, and adaptive challenge design. The findings highlight a shift from content presentation to experience-driven engagement, aiming to enhance users' emotional connection and deepen cultural understanding in ICH communication.
Keywords
intangible cultural heritage (ICH), flow theory, virtual reality (VR), immersive experience, cultural communication strategy
Full Text
PDF - Viewed/Downloaded: 0 TimesReferences
[1] Csikszentmihalyi, M. Flow: The psychology of optimal experience. New York: Harper & Row; 1990.
[2] Gu Y, Xu W X Y. Design of digital cultural and creative products of Shanghai-style painting based on flow theory. Packaging Engineering. 2022; 43(04): 383-391.
[3] Xu D, Lin X M, Pan P L, et al. Research on the design of entertainment and sports equipment for homebodies based on flow theory. Packaging Engineering. 2025; 46(12): 212-220.
[4] Lu Y Z, Jia Y, Qian L H. Research on design elements of folk art experience products based on flow theory. Packaging Engineering. 2022; 43(18): 311-319.
[5] Xia H B, Liu D, Zhang Y. Practical research on VR technology in the exhibition and protection of intangible cultural heritage: A case study of Jingdezhen traditional porcelain-making craftsmanship simulation. Decoration. 2024; (10): 130-132.
[6] Lu L L, Lu Y J, Xu X. Edutainment: VR design of oral literature intangible cultural heritage from the metaverse perspective. Library Tribune. 2023; 43(02): 141-149.
[7] Chen H. Research on interactive media technology of intangible cultural heritage products based on AR technology. Modern Electronics Technique. 2017; 40(22): 116-118.
[8] Xu X Y, Li F Y, Yang P. A literature review of product interaction design based on flow theory. Packaging Engineering. 2020; 41(24): 14-21.
[9] Ma C L, Teng F F, Li L W. Research on the formation elements and paths of immersive cultural tourism space: Based on value co-creation theory and grounded theory analysis. Chongqing Social Sciences. 2025; (06): 87-103.
[10] Wang P, Zhang J. Research on cultural and creative product design based on flow theory and kansei engineering. Packaging Engineering. 2025; 46(10): 246-255.
[2] Gu Y, Xu W X Y. Design of digital cultural and creative products of Shanghai-style painting based on flow theory. Packaging Engineering. 2022; 43(04): 383-391.
[3] Xu D, Lin X M, Pan P L, et al. Research on the design of entertainment and sports equipment for homebodies based on flow theory. Packaging Engineering. 2025; 46(12): 212-220.
[4] Lu Y Z, Jia Y, Qian L H. Research on design elements of folk art experience products based on flow theory. Packaging Engineering. 2022; 43(18): 311-319.
[5] Xia H B, Liu D, Zhang Y. Practical research on VR technology in the exhibition and protection of intangible cultural heritage: A case study of Jingdezhen traditional porcelain-making craftsmanship simulation. Decoration. 2024; (10): 130-132.
[6] Lu L L, Lu Y J, Xu X. Edutainment: VR design of oral literature intangible cultural heritage from the metaverse perspective. Library Tribune. 2023; 43(02): 141-149.
[7] Chen H. Research on interactive media technology of intangible cultural heritage products based on AR technology. Modern Electronics Technique. 2017; 40(22): 116-118.
[8] Xu X Y, Li F Y, Yang P. A literature review of product interaction design based on flow theory. Packaging Engineering. 2020; 41(24): 14-21.
[9] Ma C L, Teng F F, Li L W. Research on the formation elements and paths of immersive cultural tourism space: Based on value co-creation theory and grounded theory analysis. Chongqing Social Sciences. 2025; (06): 87-103.
[10] Wang P, Zhang J. Research on cultural and creative product design based on flow theory and kansei engineering. Packaging Engineering. 2025; 46(10): 246-255.
Copyright © 2026 Chun Li, Hao Dong
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License