A Study on the Shaping of Cultural Symbols and Narrative Design in Trend Toy IPs: Based on the Creative Practice of "CSIG Hatti the Adventurous Goose"

Journal: Arts Studies and Criticism DOI: 10.32629/asc.v7i2.5121

Ruxin Tan, Jie Wei

Jiangnan University, Wuxi, Jiangsu, China

Abstract

This paper examines how cultural symbols and narrative design shape art toy IPs to combat industry homogenization and short life cycles. Integrating emotional design with narrative theory, it proposes symbol development progressing from instinctive attraction to reflective identification, alongside "multi-narrative" techniques blending trends with positive culture. This transforms IPs into vehicles for user emotion and identity. The approach bridges individual consumption and social participation, enabling cross-media co-creation that extends IP longevity. Practice confirms this enhances recognition and engagement, positioning art toys as cultural media connecting youth with positive values — offering the industry commercially viable innovations with cultural depth.

Keywords

Trend toy IP; cultural symbol shaping; narrative design; emotional connection

References

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