Research on the Mechanisms of Culinary Elements in New-Media Game Interaction

Journal: Arts Studies and Criticism DOI: 10.32629/asc.v6i6.4725

Daiyao Chen1, Yijia Chen2

1. Shenzhen Polytechnic University, Shenzhen 518055, Guangdong, China
2. Anyang University, Anyang-si, Gyeonggi-do 14028, Korea

Abstract

This paper proposes an analytical path that runs from immersion construction to semantic dissemination, and then to cultural spill-over and ethical boundaries, arguing that food is no longer a decorative texture but a systemic module that can be "played–spoken–remembered–and-transferred." Four layers are distinguished to show how culinary assets graduate from prop images to narrative, memorable and portable systems. Theoretically, Ermi–Mäyrä's SCI model of immersive experience (Sensory–Challenge–Imaginative) is linked to the salience–memory–attitude chain of in-game advertising and brand placement, while the framework of "gastrodiplomacy" is introduced to explain how regional cuisines and ingredient genealogies, visualised through urban spaces and quest nodes, are converted into light popular science and everyday understanding. Finally, risks of food marketing to minors and stereotyping pitfalls are flagged, together with compliance and annotation strategies. The path offers a methodological reference for the presentation and international communication of Chinese food culture in domestic games.

Keywords

food diplomacy, immersive foodcast, cultural breakout, gastro-power in gaming

References

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