Arts Studies and Criticism

This research probes into the far-reaching impact of social media on cultural identity in the realm of modern art and design by employing a mix of literature reviews and case studies to examine the essential part that social media serves as a vital platform for the spread, interaction, and alteration of cultural identity, the research results showed that social networks could widely spread ideas about art and design, promoting better interaction and integration among different cultures and enabling effortless real-time exchanges between designers and the public, thus endowing artworks with deep cultural meanings and the participatory nature and fast-spreading ability of social media accelerated the globalization of design culture but there was a possible danger that cultural symbols might be simplified or commercialized and the implications of this study were crucial for understanding the development of design cultural identity in the social media age and its path for future progress.