The Construction Strategy of Tourism Performance Brands in Art Community Building — Taking Xunpu Village as an Example
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v6i3.4151
Abstract
In the context of the continuous acceleration of globalization and urbanization, the regional culture carried by traditional villages is facing increasingly severe challenges in terms of inheritance and regeneration. Art community creation, as a comprehensive strategy integrating cultural protection, creative activation, and community participation, has shown remarkable effectiveness in promoting the revitalization of cultural heritage and local tourism development in recent years. Taking Xunpu Village in Fujian Province as a case, combining with the theory of artistic community creation, this paper analyzes its intangible cultural resources and the status quo of tourism performance through field investigation and comparison of typical cases at home and abroad, finds out the core problems such as content innovation, operation management and brand construction, puts forward the core path of cultural resource integration, innovates performance content, constructs community participation mechanism and builds competitive tourism performance brand, aiming at realizing the coordination promotion of cultural value and economic benefit.
Keywords
art community; tourism performance; brand building; cultural heritage; community participation; Xunpu Village
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[3] Chai Xiaowan. Commercial Wonders: Public Art Empowering Brand Value [J]. Art Digest, 2024, (31): 25-27.
[4] Ju Jie. Exploration and Research on the Development of Tourism Performances under Cultural Tourism Integration [J]. Tourism and Photography, 2022, (24): 88-90.
[5] Liu Guirong, Shi Yanping. On the Significance of Community Cultural Brand Construction [J]. Flower (Upper), 2019, (10): 139-140.
[6] He Fei. Brand Building and Marketing Strategies of Tourist Destination [J]. Tourism Review, 2025, (02): 117-119.
[7] Hu Kun, Wang Yong. Research on Tourism Destination Brand Building and Management Strategies [J]. Tourism Review, 2024, (09): 124-126.
[8] Jiang Shanshan. Research on Tourist Destination Brand Building and Promotion Strategies [J]. Tourism and Photography, 2024, (10): 22-24.
[9] Ren Baijuan. Research on Tourism Brand Shaping and Promotion Strategies in the New Media Era [J]. Tourism Review, 2024, (09): 130-132.
[10] Wang Jing. Exploration of the Path for Immersive Tourism Performances to Empower Urban Cultural Tourism Integration - Taking the Tourism Performances Industry in Ningbo as an Example [J]. Tourism Review, 2023, (16): 129-132 + 137.
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[12] Su Chengrui. Community Brand Building from the Perspective of Community Communication [D]. Donghua University, 2023.
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[14] Chenen Lei. Thoughts on Tourism Performance Communication in the New Media Environment [J]. Tourism Review, 2022, (23): 132-134.
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[16] Chen Cai'er. Exploration of Challenges and Response Strategies for Tourist Destination Brand Building [J]. Tourism Review, 2024, (14): 43-45.
Copyright © 2025 Yuying Huang, Jie Zou, Zhenqi Huang, Ketao Lin, Jie Ye
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