Research on IP Image Design and Communication of Tujia Cultural Elements
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v6i1.3593
Abstract
With the acceleration of urbanization, the traditional culture of the Tujia people is facing the risk of gradual disappearance. With the help of IP image design as an innovative method, this paper explores how to transform the abstract elements of Tujia culture into concrete symbols with cultural symbolism, and realize their effective cultural dissemination and inheritance through modern communication means. Based on core cultural elements such as Tujia costumes and crafts, this paper combines the practice of character design to construct an IP image that meets modern aesthetics and has cultural depth, and puts forward a communication strategy adapted to the needs of the new era. Through this research, we aim to stimulate public attention and interest in Tujia culture, and provide feasible theoretical and practical references for the protection and innovative dissemination of national culture.
Keywords
Tujia, IP image design, cultural communication
Full Text
PDF - Viewed/Downloaded: 3 TimesReferences
[1] Zhang Zexin, Reflections on the Current Situation of Protection and Inheritance of Tujia Culture. People's Forum, 2012, (20), p.198.
[2] Youngju Park, A Study on the Role of Character Design in Autonomous District Branding- Focusing on Seoul Autonomous District Character Design, Brand Design Studies, 2023. 21(4), pp.139-150.
[3] Park, Soyeon,A Study on Local Government Character Design - Focusing on Originality, Intimacy, and Symbolism, Korea Design Forum, 2019, 24(4), p.44.
[4] Statista. Revenue of Pop Mart International Group Limited from 2018 to 2023. Available from: https://www.statista.com/statistics/1403612/revenue-of-pop-mart/ [Accessed 24th Jan 2025].
[5] Zhou Xingyu, Yang Ling, Song Kejing. The rationale of Tujia brocade non-heritage culture empowering rural revitalization. Available from: https://ddxyjjzz.com/magazine/4359.html [Accessed 25th Jan 2025].
[6] Xiang Baisong. Ba people, Tujia white tiger totem culture and Chinese cultural identity[J]. Journal of Changjiang University (Social Science Edition),2023,46(06):1-5.
[7] Chen Jinmei. Research on the construction of IP image design based on Lhoba[J]. Tomorrow's Style,2023,(21):85-87.
[2] Youngju Park, A Study on the Role of Character Design in Autonomous District Branding- Focusing on Seoul Autonomous District Character Design, Brand Design Studies, 2023. 21(4), pp.139-150.
[3] Park, Soyeon,A Study on Local Government Character Design - Focusing on Originality, Intimacy, and Symbolism, Korea Design Forum, 2019, 24(4), p.44.
[4] Statista. Revenue of Pop Mart International Group Limited from 2018 to 2023. Available from: https://www.statista.com/statistics/1403612/revenue-of-pop-mart/ [Accessed 24th Jan 2025].
[5] Zhou Xingyu, Yang Ling, Song Kejing. The rationale of Tujia brocade non-heritage culture empowering rural revitalization. Available from: https://ddxyjjzz.com/magazine/4359.html [Accessed 25th Jan 2025].
[6] Xiang Baisong. Ba people, Tujia white tiger totem culture and Chinese cultural identity[J]. Journal of Changjiang University (Social Science Edition),2023,46(06):1-5.
[7] Chen Jinmei. Research on the construction of IP image design based on Lhoba[J]. Tomorrow's Style,2023,(21):85-87.
Copyright © 2025 Tongqiu Qu, Jung Euitay
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
