Empathy Expression in Beauty Teaching Short Videos from Bilibili during Group Communication Era from the Perspective of Role Theory
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v5i5.3073
Abstract
In the era of group communication, beauty teaching, as a kind of network interaction narrative, presents the empathetic expression of beauty bloggers through practical, transactional and common aesthetic methods: The cognition of the needs of themselves and the audiences, the understanding and empathy of the audience’s appearance anxiety, and the timely solution to the foreseen problems through various makeup techniques, strategies and products, are used to construct the audience’s desire for beauty and guide them to follow and imitate. The purpose is to attract the audience and arouse their emotions with the help of empathy expression used in the role play, so as to obtain attention and support. With this driving force, beauty teaching videos have gradually developed into a delayed interactive communication mode jointly constructed by beauty bloggers and audiences, in which bloggers seek attention by creating makeup, while audiences satisfy aesthetic needs by imitating bloggers.
Keywords
role theory, beauty teaching short video, empathy
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