Arts Studies and Criticism

This article aims to explore the innovative exploration and practice of visual art elements in communication design. By sorting out the basic concepts, classifications, and application principles of visual art elements in communication design, the functions and roles of visual art elements in communication design are analyzed. On this basis, further explore the application of innovative thinking in visual art elements, as well as the innovation of visual art elements in terms of expression form and content. At the same time, it also analyzes the challenges faced by innovative visual art elements in communication design, including limitations in technological applications, differences in audience acceptance, and cultural and aesthetic diversity. In response to these challenges, strategies and suggestions are proposed to strengthen technological innovation and research and development, enhance audience participation and interactivity, respect and integrate diverse cultures and aesthetics.