The Market-Oriented Selection of Chinese Children's Films in the Perspective of Globalisation
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v5i4.2684
Abstract
In the context of globalisation, Chinese children's films encounter unique opportunities and challenges due to intense international market competition. This paper investigates the necessity of adopting market-oriented strategies within the industry, considering recent developments in globalisation and the current status of Chinese children's films. Through comprehensive analysis, this study offers strategic recommendations to enhance both the competitiveness and global appeal of Chinese children's films.
Keywords
globalisation, Chinese children's films, market-oriented
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[3] Wang Dongxu. The Cinematic Characteristics of Children's Films with Rural Themes in Yunnan in the New Century [J]. Beauty and Times (Part B), 2021(6): 112-115.
[4] Wang Yuzhuo. The Current Status, Dilemmas, and Prospects of Chinese Children's Films (2019-2023) [J]. China Film Market, 2024(5): 45-51.
[5] Liu Yuting. The Visual Characteristics and Development Strategies of Chinese Children's Films in the Perspective of Rural Revitalisation [J]. Communication and Copyright, 2024(8):44-46+51.
[6] Ren Shengshu, Yang Xiaowei. A Retrospective and Reflection on the Creation and Development of Chinese Children's Films over the Past Decade [J]. Artistic Realm, 2022(4):26-32.
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