Arts Studies and Criticism

In the context of the new media era, new media technology has become a key technology in the production of television programs. This technology transforms traditional television production methods and channels, making television programs more impactful, with superior picture quality, thereby truly achieving innovation in program production and increasing their attractiveness. This paper analyzes and studies the production pathways of television programs using new media technology. It first examines the advantages of new media technology in television program production and then explores its specific application pathways in television program production through a case study of a particular program. Additionally, it provides a forecast for the development of new media and television program production technology, aiming to promote the development of television program production.