Exploration of Language Landscape and Optimization Strategies in Beijing's South Luogu Lane
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v5i3.2438
Abstract
South Luogu Lane is the oldest neighborhood in Beijing, preserving the architectural style of the Yuan Dynasty's alleyways, attracting a large number of domestic and foreign tourists. This study focuses on the official and private language landscapes of its main street. Through field visits and photographic documentation, the authors found that the national language dominates, accompanied by English translations, facilitating foreign tourists. However, there are issues of inconsistency and lack of uniformity in the language landscape, such as inconsistent positioning and font sizes. These problems affect the cultural image of South Luogu Lane. Therefore, the authors propose optimization strategies to strengthen the protection of the cultural landscape and promote the sustainable development of South Luogu Lane. The authors hope that these measures will enhance the cultural value of South Luogu Lane, provide a better experience for tourists, and promote its influence as a cultural symbol of Beijing.
Keywords
language landscape; historical and cultural neighborhoods; linguistic culture
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[3] Shang Guowen, Zhao Shouhui. Perspectives, Theories, and Methods in Language Landscape Research. Foreign Language Teaching and Research, 2014, 46(02). 214-223+320.
[4] Shang Guowen. Research on Tourism Language Landscape from the Perspective of Macrolinguistics. Journal of Zhejiang International Studies University, 2018(03). 46-56.
[5] Zhou Xiaochun. Construction of Multidimensional Analytical Model in Language Landscape Research. Journal of University of Shanghai for Science and Technology (Social Sciences Edition), 2019, 41(02). 137-142+151.DOl: 10.13256/j.cnki.jusst.sse.2019.02.007.
[6] Wu Qiyu, Yu Yibing, Wu Liying. Research on Language Landscape from the Perspective of Geographic Semiotics: A Case Study of Cultural Tourism Area in Chizhou City. Journal of Huangshan University, 2024, 26(01). 91-97.
[7] Wang Xiaohong. Research on Language Landscape of Sichuan Tea Culture Tourism Area from the Perspective of Language Service[J]. Fujian Tea,2020,42(07): 112-113.
[8] Hou Jie, Cai Yanan, Yang Qingdi. Functional Study of Multimodal Language Landscape in Scenic Area from the Perspective of Language Economy[J]. Journal of Cultural Studies,2023(12): 179-182.
[9] CENOZ J,GORTER D. Linguistic landscape and minority languages[J]. International Journal of Multilingualism, 2006, 3(1): 67-80.
[10] Sun Li. Current Status and Communicative Translation Strategies of Language Landscape Translation. Journal of Jiangxi Normal University (Philosophy and Social Sciences), 2009, 42(06). 153-156.
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