Research on the Application of Calendar Cards in Y2K Style Clothing
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v5i2.2260
Abstract
The Internet's multi-cultural penetration and rich media information have brought new challenges and opportunities to China's traditional aesthetics. How traditional culture meets the consumer needs of the millennial generation has become a problem that designers need to pay attention to and study. This article studies the artistic characteristics of the classic retro element of the lunar calendar and its application in modern design. Based on these characteristics, it identifies its similarities with the Y2K style clothing born in the millennium, and analyzes and summarizes the feasible design methods and application development trends of calendar cards in Y2K style clothing. The aim is to inject new vitality into calendar card culture through the combination of retro and futurism, and to diversify the development of Y2K style clothing to obtain cultural products that are more in line with current aesthetic and consumer needs.
Keywords
the calendar card, Y2K style clothing, retro elements, innovative design
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[3]Zhang Nannan. A Brief Discussion on the Beauty of Visual Language in Month Billboard Advertisements of the Republic of China [J] Publishing Broad Angle 2016, (14), 52-54.
[4]Qiu Yihui. Analysis of the Color of Calendar Cards during the Republic of China Period [J] Research on Art Education. 2020, (07), 34-35.
[5]Chen Weifang, Xu Qiujie. Research on the Design of Retro Futurism Y2K Aesthetic Clothing [J]. Design. 2021,34 (14) 108-110.
[6]Zhu Lin. Research on the Application of Retro Elements in Fashion [J]. Daguan. 2020, (10).
[7]Ye Hui, Yao Guizhen Analysis of Retro Elements in Fashion Design [J]. Shandong Preventing Economy. 2012, (10), 59-62.
[8]Zou Shasha, Li Aizhen. A millennium old niche? Retro Future? Y2K style is on the rise [J]. Fashion designer. 2021, (04).
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