Exploring the Influence of Digital Technology on Art Works Based on the Cross-media Theory — Taking the Banquet at Tang Palace as an Example
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v5i2.2204
Abstract
After the breakthrough of digital technology integration in 2021, the "Lotus Cup"-winning work "Tang Servant" was renamed "Tang Palace Banquet." It was performed at the Spring Festival Gala of Henan Satellite TV, effectively generating the year's national IP. Few academics have conducted empirical research on the impact of digital technology, despite its prominence in the present discourse regarding the Banquet at the Tang Palace. On the basis of Ellerstrom's multimodal art theory and Ryan's story world theory, this study will use empirical research methodologies to investigate the impact of digital technology on the audience's comprehension of art symbols. Combining the characteristics of Chinese traditional culture with strategic recommendations for the re-innovation of traditional culture from the perspective of digital technology application, this paper contributes significantly to the contemporary innovative inheritance and efficient communication of Chinese traditional culture.
Keywords
multimodal, digital technology, empirical research
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[5]Qiu Daidong,The development strategy of Lingnan folk stories from the empirical study of transmedia adaptation,Communication and Copyright(2021)82–85.
[6]Wang Bin,Body and Posture: Transmedia performance of Dance Tang Palace Banquet,Journal of Beijing Dance Academy(2022)13–19.
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