Arts Studies and Criticism

With the rapid development of society, the channels for people to understand information have gradually changed, at first through newspapers to collect and understand information, and later through radio and television to receive information, in today's society, people can obtain information through a variety of multimedia channels. With the development of the Internet, new media was born, based on the continuous extension and expansion of traditional media, independent of traditional media, and did not destroy the traditional media form. Both traditional media and new media play an important role in society, and integrating the two with each other is beneficial to the development of various industries. Based on this, this paper first expounds the meaning of media convergence, then analyzes the problems faced by the development of media art based on media convergence, and finally thinks about the countermeasures to solve them, hoping that relevant units and personnel can gain inspiration from them.