Arts Studies and Criticism

With the development of tourism in China, tourism cultural and creative industries have mushroomed all over the world. China has thousands of years of traditional culture, and is an inexhaustible source of creative design. The design of tourism cultural and creative products not only contains local characteristics, but also incorporates the connotation of Chinese traditional culture, conveying a positive attitude towards life, so that tourists can understand the different traditional culture in a more novel and interesting way. In the design of tourism cultural and creative products, it is often necessary to combine modern design techniques, materials, technology and traditional connotation to create more creative products. This paper introduces the Connotation of Chinese traditional patterns and Tourism Literature Design, and discusses the application of traditional patterns in tourism literature design.