Innovation Strategy of Visual Thinking Mode in Visual Communication Design

Journal: Arts Studies and Criticism DOI: 10.32629/asc.v3i2.837

Ziwei Zhao

Handan University, Handan 056005, Hebei, China

Abstract

The purpose of this paper is to explore the innovative strategy of visual thinking mode in visual communication design, so as to meet the aesthetic needs of modern people and improve the innovative quality of visual thinking mode in visual communication design. Taking literature research as the theoretical basis, through the analysis of this paper, we can see that we should start from several aspects such as cultivating designers' divergent thinking, cultivating designers' reverse thinking, cultivating designers' associative thinking, and designers' establishing advanced design concepts. This helps to increase the level of innovation of visual communication designers.

Keywords

visual communication, design, visual thinking, mode, innovation strategy

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