Arts Studies and Criticism

Chinese traditional silver jewelry is a unique kind of handicraft under the intangible cultural heritage. This jewelry has reflected certain characteristics of its time and cultural background. With the changing environment and the Internet economy, the protection and developmental policies of traditional silver jewelry are also changing. Service design is a new extension of the traditional design field under the post-industrial era and an all-round realization of the designing process. The work aims to solve the problem of the development model of traditional silver jewelry technology in modern society, to put forward the strategic design of transforming the traditional product design mode into cultural service by using the concept of service design, and to explore the strategy of traditional silver jewelry product design innovation. The method of case analysis was used to analyze the classical case. Using service design thinking and methods, through the user experience map, the role map and motivation matrix with consumers, craftsmen, designers, and network platform as the core are established, and the development strategy and innovative service model of traditional silver jewelry products at three levels of product innovation, resource development, and cultural inheritance are constructed. Through the establishment of a multi-role interconnection service platform, explore the protection strategy of traditional silver jewelry skills, improve the social and cultural value of traditional silver jewelry, bring new opportunities to the design of traditional silver jewelry products, and better promote the development of traditional culture.