Design and Aesthetics of National Brand Clothing
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v2i2.325
Abstract
The design and aesthetics of national brand clothing is the key to national brand clothing going to the world. The aesthetics of national brand clothing combines practicality and artistry, and its design needs to abide by economic laws and humanistic laws, and it needs to reflect the aesthetic characteristics, color characteristics, pattern characteristics, decorative characteristics and Chinese elements of the national culture. The application of national traditional cultural symbols to the design of national costumes needs to highlight the national connotation of national costumes and carry forward the excellent ideological culture of national traditions.
Keywords
national, brand clothing, design, aesthetics
Funding
Jiangsu Provincial Social Science Fund Project "Research on Identity Education of Socialist Core Values in Colleges and Universities in the New Media Era" (19MLD002)
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