Influences of Music’s “Chinese Style” Trend on Related Industry’s Profit Making Strategy
Journal: Arts Studies and Criticism DOI: 10.32629/asc.v1i1.158
Abstract
“Chinese style” is a new music genre that has developed rapidly in China since the 20th century. As its popularity rises, which forms a “Chinese style” trend, the music gradually becomes commercialized and thus affects the profit making strategy of related firms. In the research, the author is going to explain and evaluate these strategies and their causes.
Keywords
Chinese style, popular music, industry, audience
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[2] Hou Dongyi. On the origin, development, and future of Chinese style music. Literature Education, 2015; (11): 104-107.
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[2] Hou Dongyi. On the origin, development, and future of Chinese style music. Literature Education, 2015; (11): 104-107.
[3] Zhuang Guicheng, Meng Jingmian. The literary ecological reasons for the popularity of Chinese style music — from the perspective of lyrics. Literary and artistic contention. 2010; (22): 56-58.
[4] Zhang Yuhong. (2011) Study of the audiences of Chinese style music. Master’s Thesis, Hunan Normal University, Changsha.
[5] You Jingbo. Brief history of Chinese pop music. Shanghai: Shanghai Music Publishing House; 2015.
[6] Zhang Jie. Study of the value of “Chinese style” popular music. Time and Space in Music, 2015; (15): 106.
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