中国企业出海阿联酋电子商务市场策略研究
Journal: Economics DOI: 10.12238/ej.v8i3.2369
Abstract
随着全球经济数字化转型,阿联酋作为全球增长最快的电子商务市场之一,吸引越来越多中国企业着眼于阿联酋这片电商蓝海,以期利用中阿友好合作的契机拓展国际市场。文章采用宏观环境分析法、文献阅读、数据分析以及访谈调研等方法,创新性地对阿联酋电商市场进行了首次系统性的多维度分析,特别从中国企业的视角出发,针对阿联酋市场的独特性,研究开发了详细的市场进入策略。
Keywords
阿联酋；电子商务；企业出海
Funding
广东省哲学社会科学规划2024年度“外语专项”《智慧教育视域下高职外语数字教材建设--以小语种数字教材开发与应用为例》（GD24WZXY02-05）；深圳市教育科学“十四五”规划年度课题《数字经济背景下“小语种+跨境电商”岗课赛证融通教学模式的探索与实践》(yb23043)；深圳职业技术学院2023年“金课”建设项目《阿拉伯语写作》《阿拉伯国家概况》(深职院[2023]25号)。
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