大数据下品牌市场细分与精准营销策略探究
Journal: Economics DOI: 10.12238/ej.v8i1.2281
Abstract
本文通过大数据技术在市场细分与精准营销领域的应用研究,结合亚马逊的实际案例,深入分析了大数据在市场细分和个性化营销中的应用。研究采用数据驱动的模型对市场进行细分,并通过个性化推荐系统提升营销效果。通过分析数据,企业可以识别出不同的消费对象消费者群体的特征和需求,从而进行差异化营销。精准营销策略利用大数据分析,帮助企业根据订单特征制定相应的营销方案。然后数据可视化和智能分析系统的数据驱动决策,企业能够实时监控市场变化和消费者反馈,从而快速调整营销策略。这种灵活的方式使品牌能够在竞争激烈的市场中保持优势,并快速响应消费者需求。
Keywords
大数据；机器学习；精准营销；数据驱动
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