关于理性选择与消费者决策的关联性探讨
Journal: Economics DOI: 10.12238/ej.v7i2.1298
Abstract
理性选择对于消费者决策的制定具有重要的影响,文章通过综述与案例解析方式,解读了理性决策如何通过价格因素、品牌效应等媒介最终影响到消费者决策的制定。研究表明,消费者在面对高价市场与低价市场,以及品牌与非品牌消费时,理性选择的介入程度会具备明显的区别。
Keywords
理性选择；消费者决策；价格因素；品牌效应
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