基于Z世代下的川西林盘旅游竞争策略研究——以成都市大邑县为例
Journal: Economics DOI: 10.12238/ej.v6i6.1217
Abstract
作为我国川西地区特有的农村田园聚居景观,林盘拥有丰富的文化价值、美学价值与生态价值。本文基于当前旅游消费新势力Z世代人群,以成都市林盘保护利用全域示范县大邑县为例,利用SWOT-AHP模型与SWOT战略四边形分析研究大邑县旅游竞争发展路径。研究发现大邑县林盘旅游应采取SO开拓型发展策略,着重把握大邑县林盘旅游内部已有优势与外部发展机遇,因地制宜打造更多个性化农文旅融合场景。
Keywords
川西林盘；Z世代旅游；AHP；SWOT
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