重游意愿研究述评与展望
Journal: Economics DOI: 10.12238/ej.v5i3.912
Abstract
随着各种新增旅游景点数量的不断增加,以及境外、国外旅游的日益勃兴,旅游市场的竞争变得愈加激烈。提升旅游者故地重游的比例逐渐成为旅游地竞争力提升的重要手段,重游意愿研究继而成为旅游学研究中的一个重要课题。通过对国内外有关重游意愿的文献进行梳理,从重游意愿的起源与发展、概念与测量以及影响因素三大方面进行了系统的回顾和述评,并提出了该领域未来可能的研究方向。
Keywords
重游意愿；满意度；感知价值；目的地形象
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[4] Wu,H.-C.,Li,M.-Y.,＆Li,T.(2014).A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, theme park image, And revisit intention.Journal of Hospitality & Tourism Research,42(1),26-73.
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[6] Assaker G, Vinzi V E, O' Connor P. Examining the effect of novelty seeking, satisfaction,and destination image on tourists’return pattern: A two factor,non-linear latent growth model[J].Tourism Management,2011,32(4):890-901.
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[8] Oliver,R.L.,& Swan,J.E.(1989).Equity and disconfirmat ion perceptions as influences on merchant and product satisfaction. Journal of Consumer Research,16,372-383.
[9] Liu C.-HS,Lee T.(2016).Service quality and price perce ption of service: Influence on word-of-mouth and revisit intention.Journal of Air Transport Management,52,42-54.
[10] Allameh, S. M., Pool, J. K., Jaberi, A., Salehzadeh, R., & Asadi, H.(2015). Factors influencing sport tourists’ revisit intentions. Asia Pacific Journal of Marketing and Logistics.
[11] 杨旸,张捷,赵宁曦.旅游地游客游憩体验与重游意愿作用机制研究——以宜兴为例[J].旅游学刊,2008,(05):42-48.
[12] 陆书.旅游地意象对游客忠诚的影响研究——以来杭州的台湾游客为例[J].旅游研究,2014,6(03):49-52+89.
[13] 郭安禧,郭英之,李海军,等.旅游者感知价值对重游意向影响的实证研究——旅游者满意和风险可能性的作用[J].旅游学刊,2018,33(01):63-73.
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