The Moderating Effect of Organizational Culture on the Relationship between Communication Strategies and Organizational Change at University Branch Campuses of Shandong province, China
Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v6i2.1717
Abstract
This research delves into the intricate interplay between organizational culture and communication strategies in the context of higher education institutions, with a focus on the transformative processes they undergo. Organizational culture, encompassing shared values, beliefs, norms, and operational methods, serves as a driving force in universities. It influences decision-making, communication, and strategies that shape the academic community. Understanding and shaping this culture become paramount during transformations. A robust theoretical framework is essential for comprehending cultural dynamics and addressing challenges. This study emphasizes the importance of organizational culture in higher education and the role of theoretical frameworks in navigating change wisely.
Keywords
organizational culture, communication strategies, higher education transformation
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